By: Spencer Powell
I used to hate digital marketing. I’d spend hours and hours reading blogs and case studies about people that were driving 10,000 visitors to their site through social media. They were growing their business faster than they could keep up. They were generating so much website traffic, it almost seemed too easy. It was frustrating. Have you ever felt that way?
Have you ever wondered how these companies did it? How did they manage to attract so many people to their websites? About 6 years ago, I finally figured it out. I discovered what these people were doing and started doing it myself.
You see, like most things, there’s a formula. There’s a proven formula for traffic generation. I’ve been putting this formula into practice across dozens of websites now. Sure, the details change, but the basic formula has held true.
Here are a few examples from several different websites I’ve worked on:
(note the spikes of a seasonal business above)
Notice that traffic never goes up in a straight line, but over time, it increases. It takes a lot of hard work, but once you know the formula, you can control your own destiny.
Our company is huge on education which is why we create tons of free content through our blog and free e-books on various marketing and sales topics. But today, we’re excited to be bringing you something extra. My team and I have spent hundreds of hours putting together a step by step course on generating more website traffic. It’s time for you to stop sifting through blog posts and spending countless hours surfing the web for best practices. We’ll show you what has worked for our own websites and dozens of clients as well.
Discover what's inside our amazing course:
In module 1, you’ll learn how to get laser focused on who your audience is. A lot of marketers and business owners think they know their audience but haven’t done enough research. In this module, you’ll learn tactics that make it easy to identify your audience’s passions, goals, and pains.
Module 2 will walk you through the science of crafting your marketing goals. Most people set goals arbitrarily. That’s nonsense. Do you have a good grasp on what your goals are and why? We’ll help you pick goals that are not only realistic, but relevant to your business and where you’re trying to take it.
In this module, we’ll show you exactly how to create content that draws in your target audience. You’ll learn blogging best practices so you’re not wasting time and effort writing for nothing. How many blog posts have you written that didn’t get more than 10 views? We’ll show you how to select the best keywords for your business and target them in your content so tons of prospects see it.
This module is all about taking everything you’ve learned and getting your new content out to your audience. Today, it’s not enough to just hit “publish” on a piece of content and pray your customers will find it. Is that what you do? We’ll show you how to zero in on your target audience through social media. We’ll also give you some easy ways to keep track of your content and social media efforts so that you never get behind or miss a post.
This lesson is dedicated to driving more traffic to your website, but we know how important lead conversion is, so we decided to include a bonus module. Are you converting enough of your traffic today? In this module, you’ll learn the 3 step formula for capturing more leads on your website.
This may seem overwhelming, but we’ve broken everything down into bite sized chunks. We’ll walk you through each step so that you know exactly what to work on and exactly what to do next.
Spencer has been practicing and teaching inbound marketing for over 6 years. He's helped dozens of companies grow their website traffic, leads and sales. He has a passion for learning as well as teaching others how to grow their businesses.